From Pack to Peak in the Swiss Alps

Overview

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In 2024, Mauja Media collaborated with BLAEK Coffee on a stunning still photography project set in the breathtaking Swiss Alps. This campaign aimed to capture the essence of outdoor adventure through the lens of premium coffee, showcasing how BLAEK Coffee fits seamlessly into the life of an outdoor enthusiast. From the pack to the peak, the project emphasized the perfect pairing of adventure with sustainable, high-quality coffee.

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Key Themes & Storytelling Focus

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• Adventure & Sustainability: The imagery focuses on outdoor enthusiasts using BLAEK Coffee as part of their journey, reinforcing the idea that BLAEK supports both the adventure and the planet. The coffee’s sustainable packaging and premium quality come together to fuel the spirit of the adventurer.

• Integration of Nature & Coffee: The natural beauty of the Swiss Alps serves as a backdrop to the journey, showing how BLAEK Coffee blends perfectly into outdoor settings. The project emphasizes that whether you’re on a mountain trail or taking a moment at the peak, BLAEK Coffee enhances the experience.

• A Visual Story of the Journey: Through a series of still images, we showcase moments of rest and enjoyment, with BLAEK Coffee featured prominently during key parts of the adventure. Each shot tells a story, from the packing process to reaching the summit, illustrating the seamless integration of coffee into the hiking experience.

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The Production Process

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• Location: Switzerland’s alpine landscapes provided the perfect setting for this project. The natural terrain, ranging from lush forests to rugged peaks, mirrored BLAEK’s connection to nature and its commitment to sustainability.

• Photography Style: The imagery captures the beauty of both the landscape and the coffee itself, with a focus on the moments that make outdoor adventures special—whether it’s brewing the perfect cup of coffee on the trail or enjoying a hot sip at the peak. The images feature high-end, eco-friendly packaging that aligns with BLAEK’s brand philosophy.

• Brand Message: The project reinforces BLAEK Coffee’s core values—premium taste, sustainability, and a passion for adventure. The photography ensures that each image connects the product with a sense of exploration, creating a visual narrative that aligns with the brand's commitment to helping outdoor enthusiasts enjoy their journeys.

Impact & Future Directions

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‍This still project will be used across BLAEK Coffee’s digital platforms, social media, and marketing materials to visually communicate the brand’s values and appeal to the adventure-minded consumer. By focusing on the fusion of coffee with outdoor adventure, we created content that not only highlighted the product’s features but also its role in enhancing the outdoor experience.

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Conclusion

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From Pack to Peak in the Swiss Alps successfully captured the essence of outdoor adventure through the lens of a premium, sustainable coffee brand. Mauja Media’s collaboration with BLAEK Coffee showcased how the brand seamlessly integrates into an outdoor lifestyle, offering more than just coffee—it's an integral part of the adventure. From the pack to the peak, BLAEK Coffee fuels the journey, supporting both the spirit of adventure and a commitment to sustainability.