About us
About us
Who we are
Who we are
Our team consists of athletes, adventurers, and culture creators who understand your world because we live in it. Whether we’re running ultra-marathons, training for Ironman, or bringing client visions to life, we lead by example.
Our team consists of athletes, adventurers, and culture creators who understand your world because we live in it. Whether we’re running ultra-marathons, training for Ironman, or bringing client visions to life, we lead by example.
Our team consists of athletes, adventurers, and culture creators who understand your world because we live in it. Whether we’re running ultra-marathons, training for Ironman, or bringing client visions to life, we lead by example.





Grown over 20+ brands





Grown over 20+ brands

Jannis Rothermel
Founder & CMO

Jannis Rothermel
Founder & CMO

Jannis Rothermel
Founder & CMO

Natacha Steyn
Brand Specialist

Natacha Steyn
Brand Specialist

Natacha Steyn
Brand Specialist
Our mission
We Build Brands That Move People.
We exist to elevate brands that move people. Literally and emotionally. In a world where every company fights for attention, we believe the brands that win are those that stay human and position themselves at the epicenter of culture.
Our mission is simple: prove that people buy from people, not spreadsheets. Through authentic storytelling, cultural credibility, and relentless creativity, we help sports, fitness, wellness, and lifestyle brands build genuine connections with their audience and drive real business growth.
We believe the best work comes from pushing limits. In sport, in creativity, and in business. That mindset shapes everything we do. We don't settle for "good enough".
No bullshit. No boundaries. Just bold ideas, powerful execution, and brands that people actually give a damn about. We turn ambition into action, and we're here to build something that matters.


Our mission
We Build Brands That Move People.
We exist to elevate brands that move people. Literally and emotionally. In a world where every company fights for attention, we believe the brands that win are those that stay human and position themselves at the epicenter of culture.
Our mission is simple: prove that people buy from people, not spreadsheets. Through authentic storytelling, cultural credibility, and relentless creativity, we help sports, fitness, wellness, and lifestyle brands build genuine connections with their audience and drive real business growth.
We believe the best work comes from pushing limits. In sport, in creativity, and in business. That mindset shapes everything we do. We don't settle for "good enough".
No bullshit. No boundaries. Just bold ideas, powerful execution, and brands that people actually give a damn about. We turn ambition into action, and we're here to build something that matters.


Our mission
We Build Brands That Move People.
We exist to elevate brands that move people. Literally and emotionally. In a world where every company fights for attention, we believe the brands that win are those that stay human and position themselves at the epicenter of culture.
Our mission is simple: prove that people buy from people, not spreadsheets. Through authentic storytelling, cultural credibility, and relentless creativity, we help sports, fitness, wellness, and lifestyle brands build genuine connections with their audience and drive real business growth.
We believe the best work comes from pushing limits. In sport, in creativity, and in business. That mindset shapes everything we do. We don't settle for "good enough".
No bullshit. No boundaries. Just bold ideas, powerful execution, and brands that people actually give a damn about. We turn ambition into action, and we're here to build something that matters.


Recognition
Recognition
Recognition
Awards that reflect our commitment
Awards that reflect our commitment
Award
Description
Year
Stockholm City Film Festival – Award Winner
Within The Fence-Line received an award in the category Best Short Documentary. This international festival celebrates fresh talent and impactful independent filmmaking, making the recognition a meaningful milestone for our team. for developing new methodologies that consistently drive engagement and conversion rates.
2025
Stockholm City Film Festival – Award Winner
2025
Stockholm City Film Festival – Award Winner
Within The Fence-Line received an award in the category Best Short Documentary. This international festival celebrates fresh talent and impactful independent filmmaking, making the recognition a meaningful milestone for our team. for developing new methodologies that consistently drive engagement and conversion rates.
2025
Berlin Independent Film Festival – Official Selection
One of the city’s leading showcases for independent filmmakers. With its focus on bold and creative storytelling, the festival provides a platform for emerging voices in cinema. Our project was recognized in the Short Documentary category.
2025
Berlin Independent Film Festival – Official Selection
2025
Berlin Independent Film Festival – Official Selection
One of the city’s leading showcases for independent filmmakers. With its focus on bold and creative storytelling, the festival provides a platform for emerging voices in cinema. Our project was recognized in the Short Documentary category.
2025
NATOURALE Film Festival – Finalist
Our film Within The Fence-Line was selected as a finalist at the NATOURALE International Film Festival. NATOURALE celebrates outstanding storytelling in environmental and nature filmmaking, and our work was recognized in the category Environmental & Nature Films under 30 Minutes.
2024
NATOURALE Film Festival – Finalist
2024
NATOURALE Film Festival – Finalist
Our film Within The Fence-Line was selected as a finalist at the NATOURALE International Film Festival. NATOURALE celebrates outstanding storytelling in environmental and nature filmmaking, and our work was recognized in the category Environmental & Nature Films under 30 Minutes.
2024
Brands we’ve helped grow on social.
Brands we’ve helped grow on social.

Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to elevate your brand

Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to elevate your brand

Get started
Let’s take your brand further.
Book a free 30-min strategy call and we’ll show you exactly how to elevate your brand