About us

About us

Who we are

Who we are

Our team consists of athletes, adventurers, and culture creators who understand your world because we live in it. Whether we’re running ultra-marathons, training for Ironman, or bringing client visions to life, we lead by example.

Our team consists of athletes, adventurers, and culture creators who understand your world because we live in it. Whether we’re running ultra-marathons, training for Ironman, or bringing client visions to life, we lead by example.

Our team consists of athletes, adventurers, and culture creators who understand your world because we live in it. Whether we’re running ultra-marathons, training for Ironman, or bringing client visions to life, we lead by example.

Grown over 20+ brands

Grown over 20+ brands

Portrait of a person in a pink sweater against a light background

Jannis Rothermel

Founder & CMO

Portrait of a person in a pink sweater against a light background

Jannis Rothermel

Founder & CMO

Portrait of a person in a pink sweater against a light background

Jannis Rothermel

Founder & CMO

Portrait of a laughing person with curly hair wearing a white shirt

Natacha Steyn

Brand Specialist

Portrait of a laughing person with curly hair wearing a white shirt

Natacha Steyn

Brand Specialist

Portrait of a laughing person with curly hair wearing a white shirt

Natacha Steyn

Brand Specialist

Our mission

We Build Brands That Move People.

We exist to elevate brands that move people. Literally and emotionally. In a world where every company fights for attention, we believe the brands that win are those that stay human and position themselves at the epicenter of culture.

Our mission is simple: prove that people buy from people, not spreadsheets. Through authentic storytelling, cultural credibility, and relentless creativity, we help sports, fitness, wellness, and lifestyle brands build genuine connections with their audience and drive real business growth.

We believe the best work comes from pushing limits. In sport, in creativity, and in business. That mindset shapes everything we do. We don't settle for "good enough".

No bullshit. No boundaries. Just bold ideas, powerful execution, and brands that people actually give a damn about. We turn ambition into action, and we're here to build something that matters.

Our mission

We Build Brands That Move People.

We exist to elevate brands that move people. Literally and emotionally. In a world where every company fights for attention, we believe the brands that win are those that stay human and position themselves at the epicenter of culture.

Our mission is simple: prove that people buy from people, not spreadsheets. Through authentic storytelling, cultural credibility, and relentless creativity, we help sports, fitness, wellness, and lifestyle brands build genuine connections with their audience and drive real business growth.

We believe the best work comes from pushing limits. In sport, in creativity, and in business. That mindset shapes everything we do. We don't settle for "good enough".

No bullshit. No boundaries. Just bold ideas, powerful execution, and brands that people actually give a damn about. We turn ambition into action, and we're here to build something that matters.

Our mission

We Build Brands That Move People.

We exist to elevate brands that move people. Literally and emotionally. In a world where every company fights for attention, we believe the brands that win are those that stay human and position themselves at the epicenter of culture.

Our mission is simple: prove that people buy from people, not spreadsheets. Through authentic storytelling, cultural credibility, and relentless creativity, we help sports, fitness, wellness, and lifestyle brands build genuine connections with their audience and drive real business growth.

We believe the best work comes from pushing limits. In sport, in creativity, and in business. That mindset shapes everything we do. We don't settle for "good enough".

No bullshit. No boundaries. Just bold ideas, powerful execution, and brands that people actually give a damn about. We turn ambition into action, and we're here to build something that matters.

Recognition

Recognition

Recognition

Awards that reflect our commitment

Awards that reflect our commitment

Award

Description

Year

Stockholm City Film Festival – Award Winner

Within The Fence-Line received an award in the category Best Short Documentary. This international festival celebrates fresh talent and impactful independent filmmaking, making the recognition a meaningful milestone for our team. for developing new methodologies that consistently drive engagement and conversion rates.

2025

Stockholm City Film Festival – Award Winner

2025

Stockholm City Film Festival – Award Winner

Within The Fence-Line received an award in the category Best Short Documentary. This international festival celebrates fresh talent and impactful independent filmmaking, making the recognition a meaningful milestone for our team. for developing new methodologies that consistently drive engagement and conversion rates.

2025

Berlin Independent Film Festival – Official Selection

One of the city’s leading showcases for independent filmmakers. With its focus on bold and creative storytelling, the festival provides a platform for emerging voices in cinema. Our project was recognized in the Short Documentary category.

2025

Berlin Independent Film Festival – Official Selection

2025

Berlin Independent Film Festival – Official Selection

One of the city’s leading showcases for independent filmmakers. With its focus on bold and creative storytelling, the festival provides a platform for emerging voices in cinema. Our project was recognized in the Short Documentary category.

2025

NATOURALE Film Festival – Finalist

Our film Within The Fence-Line was selected as a finalist at the NATOURALE International Film Festival. NATOURALE celebrates outstanding storytelling in environmental and nature filmmaking, and our work was recognized in the category Environmental & Nature Films under 30 Minutes.

2024

NATOURALE Film Festival – Finalist

2024

NATOURALE Film Festival – Finalist

Our film Within The Fence-Line was selected as a finalist at the NATOURALE International Film Festival. NATOURALE celebrates outstanding storytelling in environmental and nature filmmaking, and our work was recognized in the category Environmental & Nature Films under 30 Minutes.

2024

Brands we’ve helped grow on social.

Brands we’ve helped grow on social.

Get started

Let’s take your brand further.

Book a free 30-min strategy call and we’ll show you exactly how to elevate your brand

Get started

Let’s take your brand further.

Book a free 30-min strategy call and we’ll show you exactly how to elevate your brand

Get started

Let’s take your brand further.

Book a free 30-min strategy call and we’ll show you exactly how to elevate your brand